Master the art of market intelligence, data-driven forecasting, and strategic analysis with our specialized 50-question exam, designed for professionals pursuing ...
the Chartered Market Analyst designation from the Global Academy of Finance and Management (GAFM).
Master the art of market intelligence, data-driven forecasting, and strategic analysis with our specialized 50-question exam, designed for professionals pursuing the Chartered Market Analyst designation from the Global Academy of Finance and Management (GAFM).
This program equips learners with advanced analytical tools and strategic insights to evaluate industries, forecast demand, measure performance, and manage risk—making them indispensable in today’s fast-paced and competitive global markets.
Course Format
Total Modules: 10
Duration: 35 minutes
Assignment: Market research projects, case study evaluations, and forecasting simulations
Question Types:
True/False: Test knowledge of market fundamentals, consumer behavior, and ethics in research.
Multiple Choice: Assess understanding of data analytics, financial indicators, and competitive intelligence.
Single Choice: Select the most effective strategies for positioning, risk management, and market research.
Modules Overview
Market Analysis Fundamentals – Economic, Industry, and Consumer Analysis Learn the foundations of market analysis, integrating economic, industry, and consumer perspectives.
Competitive Intelligence & Benchmarking – Industry Trends and Rivalry Assessment Develop skills to benchmark competitors, identify opportunities, and anticipate market shifts.
Consumer Behavior & Demand Forecasting – Buying Patterns and Future Trends Explore behavioral models and demand forecasting tools to predict consumer actions and preferences.
Quantitative & Qualitative Research Techniques – Data-Driven Insights Master methodologies in qualitative research, surveys, and quantitative data modeling.
Digital Market Analytics & Big Data – AI and Machine Learning Applications Leverage big data, AI, and advanced analytics for deeper market intelligence.
Financial & Economic Market Analysis – Indicators and Macro Trends Evaluate financial indicators, economic cycles, and macroeconomic trends affecting markets.
Brand Positioning & Market Segmentation – Target Audience Identification Analyze segmentation strategies and brand positioning to maximize competitive advantage.
Marketing Performance Metrics & KPIs – Measuring Campaign Effectiveness Learn to design and track KPIs that evaluate marketing and strategic success.
Risk Analysis & Market Volatility Management – Managing Uncertainty Assess and mitigate risks by analyzing volatility, economic shocks, and market uncertainties.
Ethics & Compliance in Market Research – Responsible and Lawful Analytics Ensure responsible market analysis practices that align with ethical and legal standards.
Target Audience
Market Analysts & Researchers: Professionals analyzing consumer, industry, and global markets.
Business Strategists: Leaders using market intelligence to guide strategic growth.
Marketing Professionals: Managers measuring campaign success and customer behavior.
Risk Managers: Professionals evaluating volatility and uncertainty in dynamic markets.
Consultants & Advisors: Advisors guiding clients on strategic market entry and positioning.
Benefits
Comprehensive Knowledge: Gain expertise in consumer forecasting, competitive intelligence, and financial analysis.
Practical Application: Apply quantitative and qualitative research methods to real-world market challenges.
Digital Advantage: Harness AI, machine learning, and big data for predictive market insights.
Strategic Insight: Develop skills in risk management, brand positioning, and stakeholder communication.
Professional Recognition: Earn a globally respected chartered credential, enhancing credibility across industries.
The Chartered Market Analyst certification prepares professionals to transform data into actionable insights, forecast market movements, and guide strategic decision-making—positioning them as trusted experts in business, finance, and competitive intelligence.
