Develop professional expertise in public relations, branding, and stakeholder communication with our specialized 50-question exam and an essay type question, ...
designed for professionals pursuing the Chartered Customer Relations Officer designation from the Global Academy of Finance and Management (GAFM).
Develop professional expertise in public relations, branding, and stakeholder communication with our specialized 50-question exam and an essay type question, designed for professionals pursuing the Chartered Customer Relations Officer designation from the Global Academy of Finance and Management (GAFM).
This program equips learners with the skills to manage corporate reputation, design communication strategies, handle crises, and engage stakeholders effectively in both traditional and digital environments.
Course Format
Total Modules: 10
Duration: 40 minutes
Assignment: Practical PR case studies, crisis management simulations, and campaign design projects
Question Types:
True/False: Test understanding of PR principles, ethics, and stakeholder relations.
Multiple Choice: Evaluate knowledge of media relations, digital PR, and strategic communication.
Single Choice: Select the best communication approaches for PR strategy, ethics, and campaign measurement.
Modules Overview
Fundamentals of Public Relations – Principles, Ethics, and Role of PR Learn the foundations of public relations, emphasizing ethics, professionalism, and the role of PR in organizations.
Media Relations & Crisis Communication – Press Management and Media Response Build skills to manage media relations, draft press releases, and respond to crises effectively.
Corporate Branding & Reputation Management – Building Brand Trust Explore strategies for developing strong brand identities and protecting corporate reputation.
Digital & Social Media PR – Online Platforms for Engagement Harness digital platforms and social media to engage audiences and shape public perception.
Strategic Communication Planning – Campaign Design and Implementation Learn to develop PR strategies, design campaigns, and align communication with organizational goals.
Stakeholder Engagement & Influence – Relationship Management Manage relationships with key stakeholders including customers, investors, regulators, and communities.
Crisis Management & Damage Control – Navigating PR Challenges Develop frameworks for handling PR crises, mitigating reputational risks, and ensuring recovery.
Event Management & Sponsorships – Planning Corporate Events and Partnerships Gain expertise in organizing corporate events, sponsorships, and promotional activities.
Measurement & Analytics in PR – Evaluating Effectiveness Apply tools and metrics to measure PR performance, campaign ROI, and media impact.
Legal & Ethical Issues in PR – Compliance and Professional Standards Understand legal frameworks, ethical concerns, and regulations governing PR practice.
Target Audience
Public Relations Officers: Professionals managing corporate communications and media relations.
Customer Relations Managers: Leaders overseeing customer engagement and satisfaction.
Brand & Marketing Executives: Specialists responsible for reputation management and brand strategy.
Crisis Communication Specialists: Experts handling high-pressure PR challenges and damage control.
Event & Sponsorship Managers: Professionals coordinating corporate events and partnerships.
Corporate Communication Leaders: Executives aligning PR with organizational goals and governance.
Benefits
Comprehensive PR Skills: Master media relations, digital PR, branding, and crisis management.
Strategic Insight: Learn to design communication campaigns aligned with business strategy.
Stakeholder Engagement: Strengthen relationships with key audiences for long-term trust.
Analytical Proficiency: Measure PR outcomes with data-driven tools and ROI-focused metrics.
Ethical Foundation: Ensure PR practices meet legal and ethical standards of integrity.
Global Recognition: Earn a prestigious designation that validates expertise across industries and regions.
The Chartered Customer Relations Officer certification prepares professionals to become strategic communicators, brand guardians, and trusted advisors—ensuring organizations maintain strong reputations, effective stakeholder relationships, and resilience in today’s complex communication landscape.
